Technology, people, future: the 2025–2030 Strategic Plan becomes reality

During the Passion event on July 8, 2025, the 2025–2030 Strategic Plan was presented, structured around six major challenges that will guide the next five years:

1. Expanding the physical network and growing through external lines, with over 30 new openings, 45 store refurbishments and a structured M&A plan to strengthen territorial coverage.
2. Innovating retail with new concept stores such as Service Solution Hubs, designed to offer consulting, repairs and solutions in spaces where technology truly meets people.
3. Integrating the omnichannel experience by completing the digital transformation through cloud, artificial intelligence and an ecosystem that truly places the customer at the center—instore, online, everywhere.
4. Expanding the product portfolio by entering high-potential categories—from smart home to wellness and outdoor—and strengthening private labels and the circular economy through second-hand offerings.
5. Growing services with an offer designed for every stage of the customer journey and a distinctive value proposition to build deeper, more personalized and long-lasting relationships.
6. Developing new B2B/B2C channels and Retail Media through the integration of strategic assets such as Covercare and a digital out-of-home network already active in 80 stores.

The goal is to build a distinctive model aligned with the Fnac Darty Group’s Beyond Everyday plan, integrating products, services, assistance and consulting into a single ecosystem that generates value across the entire customer journey, combining growth and awareness, performance and sustainability.

With over €250 million in planned investments, we aim to triple EBIT by 2030, increase services to 9% of revenues and private labels to 8%.

“This plan speaks of a company that consolidates, invests and innovates—and wants to make a difference in the market, in people’s lives and through the strength of its team,” said Country Manager Bruna Olivieri.

The event also featured Enrique Martinez, CEO of the Fnac Darty Group, who highlighted Unieuro’s key role within the Group and the strategic importance of the brand at European level.

“A stronger than ever Unieuro, ready to consolidate its leadership in the Italian market and strengthen its competitive advantage,” said Enrique Martinez, summarizing the ambition of the 2025–2030 Strategic Plan.