Our key differentiators
Business model
Our centralized, scalable business model leverages omnichannel integration to ensure widespread reach and customer proximity.
Headquartered in Forlì, we’ve centralized executive and administrative functions, while Piacenza serves as our primary logistics hub. Our adaptable store formats and flexible operations guarantee a seamless, personalized customer experience across all touchpoints.
Omnichannel
People are at the heart of everything we do. Our daily focus is to enhance our customers experience whether their tech journey begins online or in store.
Our omnichannel positioning integrates a network of over 500 direct and affiliated stores, the unieuro.it website and the b2b sales channel. The positioning, combined with an ambitious digital transformation plan, will ensure our competitive advantage, helping to create value for all stakeholders.
Retail
271 points of sale located within both shopping malls and city centres, with average dimensions of around 1500 m2 and different formats: shopping malls, free standing, retail parks and large-scale retail trade.
(Data as of February 29, 2024)
Affiliated stores
254 points of sale affiliated to the Unieuro brand and distributed throughout the national territory in the historic in the city centres and in small and medium-sized cities, under the Unieuro and Unieuro City banner.
(Data as of February 29, 2024)
Online
The unieuro.it digital platform integrates the enabling functions of an omnichannel experience such as Click&Collect: an online booking and in-store collection service, which has 481 active collection points available to the customer (90% of the total store network Unieuro).
(Data as of February 29, 2024)
B2B
Unieuro also services wholesale sales serving companies, shops specializing in electronics, foreign customers and third-party loyalty programs.
(Data as of February 29, 2024)
Extensive coverage
Our store network is the most extensive in the industry, covering the entire national territory.
Customer relationship
We work every day to enhance our customers’ satisfaction.
Our goal is to be the go-to destination for technology. We’re committed to providing a seamless customer experience before, during, and after the purchase. Our focus on customer satisfaction is evident in our consistently improving Net Promoter Score (NPS), which has been steadily rising since 2019 as a result of ongoing enhancements to the customer journey.
Brand
Our brand is among the most well-known and recognized in Italy.
A Unieuro brand that has evolved with the times, boasting an unique and memorable motto – ‘Batte. Forte. Sempre.’ – in the retail industry. A brand, a beating heart, always putting people first and reflecting their values.
The Unieuro brand is at the heart of a unified communication ecosystem, spanning both physical and digital channels.
Data driven approach
In our digital transformation journey, we are placing maximum focus on empowering management tools to drive data-driven strategies, personalize the customer experience, and leverage our data assets, thereby strengthening our position as a strategic partner to the industry.
People
People have always been at the heart of our business.
With over 5,000 passionate employees, Unieuro delivers exceptional shopping experiences to thousands of customers daily, enriching and amplifing their lives through technology. We foster a culture of growth and development, where diversity and inclusion are valued. Every employee has the opportunity to make a difference.
