Siamo Unieuro
We are Unieuro
Unieuro is the distribution of consumer electronics and household appliances industry leader in Italy, thanks to an omnichannel approach that integrates a widespread network of direct and affiliated stores across the entire national territory with the unieuro.it digital platform.
At Unieuro, our people are at the centre of an ecosystem that offers closeness and service and that guarantees a distinctive and personalised consumer led experience, thanks to their expertise, passion and commitment.
Founded in the 1930s, the Company is based in Forlì with a centralized logistics platform in Piacenza serving all distribution channels, together with a support hub in Carini (PA).
Following the recent acquisition of the Covercare group, the Company entered into the market of services for the repair of mobile phones, other portable devices and large household appliances, as well as installation services of air conditioning systems, installation and maintenance of boilers and installation of photovoltaic systems.
In the financial year ending 29 February 2024, Unieuro recorded revenues of over 2.6 billion euros whilst employing 5,400 people.
At the beginning of 2025, Unieuro becomes part of the Fnac Darty group, a European leader in the consumer electronics, household appliances, editorial products, and services sectors.
Unieuro channels
Retail
271 punti vendita situati nei centri commerciali e centri città, con dimensioni medie di circa 1500 mq e diversi formati: shopping malls, free standing, retail park e GDO.
Indiretti
254 punti vendita indiretti al brand Unieuro distribuiti su tutto il territorio nazionale nei centri storici delle città e nei centri urbani di piccola e media dimensione, ad insegna Unieuro e Unieuro City.
Online
La piattaforma digitale unieuro.it integra le funzionalità abilitanti di un’esperienza omnicanale come il Click&Collect: un servizio di prenotazione online e ritiro in negozio, che conta 481 punti di ritiro attivi a disposizione del cliente (90% del totale store network Unieuro).
B2B
Unieuro si occupa anche di vendita all’ingrosso al servizio di aziende, negozi specializzati in elettronica, clienti esteri e programmi di fidelizzazione di terze parti.
The product categories
Unieuro suddivide le proprie performance di vendita nelle seguenti macro-categorie*, ognuna delle quali raggruppa specifiche tipologie di prodotto:
(*) Dati riferiti ai ricavi dell’esercizio chiuso al 29 febbraio 2024
The exclusive Unieuro brands
In addition to the sale of products sourced from third-party suppliers, Unieuro also offer a range of own brand products.
Electroline
A range of large and small household appliances and air treatments by Unieuro Simplicity of life.
«Taking care of people, is a natural instinct, some do it by preparing a meal, some with a warm embrace, some by simply choosing a good film and making time for a catch up. We do it by offering all of our know-how and expertise at the service of those who need it, answering questions confidently and clearly, so that each of our customers can uncover within technology the beginning of a new enhanced era, that they can enjoy and ultimately benefit from, and of course share.»
Joiahome
Household, gift and travel items. Feel at home, anywhere.
«Our favourite feeling is the feeling of being completely comfortable at home. And it can be anywhere: travelling, on holiday or lying on the grass in a park. It means doing whatever makes us feel completely comfortable and at ease: from sharing great food with friends, listening to music or cosying down to read a favourite book, and much more. Home is an inner dimension, which we continue to enrich, with new colours, new flavours and ever-changing inspirations. Welcome to our world, welcome to your home.»
Ioplee
IT products, TLC and leisure accessories. Ideas for smart people.
«Technology is our language, our culture, it’s our home. It is the passion that fuels our every day. We thrive when exploring and discovering the new, envisaging a Smart future with engaging, useful and user centric technologies motivates us to continue to deliver a present ever more captivating and of course Smart.»
Covercare
During FY 2023/2024*, Unieuro acquired the entire share capital of Covercare S.p.A. With this acquisition, the Company consolidates its market leadership further via a complete and integrated offer of both products and services, whilst strengthening its ongoing commitment to sustainability.
Fnac Darty
Unieuro becomes part of the Fnac Darty group, one of the main European players in the consumer electronics, household appliances, editorial products, and services sectors.
A new chapter in our history, a union that strengthens our leadership and will allow us to continue our path of growth and transformation, offering Italian consumers an even more integrated and innovative experience in an increasingly competitive context. A new international scenario that will create a European sector leader, with over 10 billion euros in revenue, 30,000 employees, and more than 1,500 stores.
