We are Unieuro
We are Unieuro
Unieuro is Italy’s leading distributor of consumer electronics and household appliances. Part of the Fnac Darty Group, it adopts an omnichannel approach that integrates a widespread network of direct and affiliated stores across the entire national territory with the unieuro.it digital platform.
At Unieuro, our people are at the centre of an ecosystem that offers closeness and service and that guarantees a distinctive and personalised consumer led experience, thanks to their expertise, passion and commitment.
Founded in the 1930s, the Company is based in Forlì with a centralized logistics platform in Piacenza serving all distribution channels, together with a support hub in Carini (PA) and Colleferro.
Following the recent acquisition of the Covercare group, the Company entered into the market of services for the repair of mobile phones, other portable devices and large household appliances, as well as installation services of air conditioning systems, installation and maintenance of boilers and installation of photovoltaic systems.
In the financial year ending 29 February 2024, Unieuro recorded revenues of over 2.6 billion euros whilst employing 5,400 people.
At the beginning of 2025, Unieuro becomes part of the Fnac Darty group, a European leader in the consumer electronics, household appliances, editorial products, and services sectors.
Unieuro channels
Retail
269 points of sale located within both shopping centres and city centres, with average dimensions of around 1500 m2 and different formats: shopping malls, free standing, retail parks and large-scale retail trade.
(Data December 2025)
Indirect
242 indirect points of sale with the Unieuro brand distributed throughout the national territory in the historic centres of cities and in small and medium-sized urban centres, under the Unieuro and Unieuro City banner.
(Data December 2025)
Online
The unieuro.it digital platform integrates the enabling functions of an omnichannel experience such as Click&Colle and Pay&Collectct and Pay&Collect: an online booking and in-store collection service, which currently has over 400 active collection points available to the customer (90% of the total store network Unieuro).
(Data December 2025)
B2B
Unieuro also services wholesale sales serving companies, shops specializing in electronics, foreign customers and third-party loyalty programs.
(Data December 2025)
The product categories
Unieuro divides its sales performance into the following macro-categories, each with specific product types:
(*) Data updated as of 28 February 2025
The exclusive Unieuro brands
In addition to the sale of products sourced from third-party suppliers, Unieuro also offer a range of own brand products.
Electroline
A range of large and small household appliances and air treatments by Unieuro Simplicity of life.
«Taking care of people, is a natural instinct, some do it by preparing a meal, some with a warm embrace, some by simply choosing a good film and making time for a catch up. We do it by offering all of our know-how and expertise at the service of those who need it, answering questions confidently and clearly, so that each of our customers can uncover within technology the beginning of a new enhanced era, that they can enjoy and ultimately benefit from, and of course share.»
Joiahome
Household, gift and travel items. Feel at home, anywhere.
«Our favourite feeling is the feeling of being completely comfortable at home. And it can be anywhere: travelling, on holiday or lying on the grass in a park. It means doing whatever makes us feel completely comfortable and at ease: from sharing great food with friends, listening to music or cosying down to read a favourite book, and much more. Home is an inner dimension, which we continue to enrich, with new colours, new flavours and ever-changing inspirations. Welcome to our world, welcome to your home.»
Ioplee
IT products, TLC and leisure accessories. Ideas for smart people.
«Technology is our language, our culture, it’s our home. It is the passion that fuels our every day. We thrive when exploring and discovering the new, envisaging a Smart future with engaging, useful and user centric technologies motivates us to continue to deliver a present ever more captivating and of course Smart.»
Covercare
During FY 2023/2024*, Unieuro acquired the entire share capital of Covercare S.p.A. With this acquisition, the Company consolidates its market leadership further via a complete and integrated offer of both products and services, whilst strengthening its ongoing commitment to sustainability.
Fnac Darty
Unieuro becomes part of the Fnac Darty group, one of the main European players in the consumer electronics, household appliances, editorial products, and services sectors.
A new chapter in our history, a union that strengthens our leadership and will allow us to continue our path of growth and transformation, offering Italian consumers an even more integrated and innovative experience in an increasingly competitive context. A new international scenario that will create a European sector leader, with over 10 billion euros in revenue, 30,000 employees, and more than 1,500 stores.
