Beyond
Everyday
Growth
In July 2025, we presented our Strategic Plan 2025-2030, detailing our growth path for the coming years, with the aim of consolidating our leadership position as an omnichannel retailer of integrated and sustainable technology solutions, both for the consumers and for the business sector.
The plan is based upon a significant industrial and financial growth direction, supported by investments of over 250 million euros, and is part of the Fnac Darty Group’s strategic path, ‘Beyond Everyday’, aimed at strengthening European growth, centrality of services and the commitment to more sustainable choices.
A clear vision:
people, technology, sustainability
Our strategy places people at its centre, enhancing the role of technology as an enabler of concrete, accessible, and responsible solutions. Our ambition is to support customers throughout the entire lifecycle of products and services, integrating consulting, assistance, repair, and digital innovation into an omnichannel ecosystem, continuing from our previous ‘Beyond Omni Journey’ plan.
The Plan:
the six strategic guidelines
01. Consolidate market leadership
+30 new openings as well as 45 renewals, strengthening our presence within the areas foreseen within the plan horizon.
We continue to develop our physical network with more than 30 new openings, the renovation of approximately 45 stores, and a targeted acquisition plan. This process confirms our position as the leading consolidator in the Italian market and further reinforces Unieuro’s presence in the region.
02. Innovate Retail
Launch of the Service Solution Hub format for a retail sector oriented towards offering complete solutions.
We will launch the new Service Solution Hub format, creating stores designed to offer complete solutions with a strong focus on services, including repairs, high-level consultancy and a personalized experience, enriching the interaction between customer and consultant with the support of innovative technologies.
03. Offering an integrated omnichannel experience
Developing digital capabilities for a customer-centric omnichannel ecosystem.
We are accelerating our digital transformation by enhancing a fully integrated, customer-centric omnichannel ecosystem. Following the launch of our new e-commerce front-end in 2025, we will complete the evolution of our enterprise architecture within the plan horizon, with the completion of our cloud migration journey and the adoption of a targeted artificial intelligence strategy. In order to fully support the omnichannel strategy, we will invest in the training and development of our people’s digital skills.
04. Expand the product portfolio
New strategic categories and stronger private labels to become the leading tech reference at home and beyond.
We are significantly expanding our reach, entering new segments and adjacent categories where technology is already a key player, such as smart home, personal productivity, well-being and outdoors, with the ambition of becoming the go-to solution for all technological needs, inside and outside of the home.
With this process, we will strengthen the role of private labels and, as part of a broader circular‑economy strategy, we will develop the second‑hand segment and launch the marketplace in Italy.
05. Developing services as a lever of value
Centrality within the customer journey promoting long lasting, valuable relationships.
We are making services an increasingly central driver of customer relationships. We will develop an even broader and more structured portfolio, adopting an innovative design approach. Each solution will be designed along the entire customer journey, with a clear value proposition, appropriate positioning, and strong support for the sales force. Through this approach, we aim to deepen valuable and long‑lasting relationships, significantly contributing to the growth and diversification of our business model.
06. Growing in B2B/2C and Retail Media
Expansion into the business and retail market with the installation of 80 LED walls for new growth and partnership opportunities.
We will draw on Covercare, a company acquired by Unieuro and a strategic hub for multi-brand and multi-service home repair services, within the B2B/2C segment. This competitive asset will allow us to expand our solutions portfolio and attract new partners in other sectors, generating further growth opportunities.
We will invest in the growth and consolidation of our digital and non-digital assets within Retail Media, with the aim of strengthening dialogue with brand partners whilst developing new ways of engaging and enhancing the in-store experience.