Corporate Reputation
Reputation
Reputation is a strategic asset we constantly monitor to protect and enhance our business relationships.
Unieuro
73.5
Strong
Reputation SCORE (*)
Stakeholder measured: General Public (18+) • Measurement period: March 2023 to February 2024
Reputation is an emotional bond based upon 7 individual drivers on which the company shapes its external perception:
Measure reputation
Starting in 2023, we’ve been measuring our corporate reputation to make it a core part of our business planning. By listening to our customers, we can improve our products and services and build stronger relationships. We’ll be focusing on long-term reputation management and using the right communication channels to achieve our goals.
Our partner RepTrak®
To measure our reputation, we have chosen the RepTrak company and applied the RepTrak® model by Reputation Institute, a globally recognized framework that measures reputation, identifies its driving factors, and allows companies to monitor and compare their performance against competitors. RepTrak® is the world’s first standardized and integrated tool to assess and measure corporate reputation internationally across multiple stakeholder groups.