The brand
The brand
Batte. Forte. Sempre.
From the 2014 rebranding, Unieuro has become one of the most recognizable and innovative brands within the retail sector. Today, Unieuro is among the most recognisable brands in Italy, thanks in part to our memorable motto “Batte. Forte. Sempre.”
The claim
In an era of rapid change, people are looking for brands they can trust.
Values and emotions that go beyond mere purchase. We believe that only brands capable of putting people at the center and reflecting their values can inspire their choices.
Unieuro is the omnichannel tech-retail brand that understands people’s needs and guides them through a conscious and positive experience with the ever-evolving world of technology. The competent, passionate, and closest point of reference, which knows how to listen, welcome, and advise in the best possible way, always making its knowledge available to understand and meet people’s desires and needs, respecting our planet.
The claim “Batte. Forte. Sempre.” conveys the idea of a friendly, caring and exciting brand, carrying principles beyond products and solutions. Driven by passion, the bright side of technology, a right technology that serves to improve and amplify people’s lives, not to dominate them.
Our manifesto
Technology is evolving rapidly.
Increasingly present in our lives. Progress is a never-ending race. Are we still able to handle it?
Do awareness and responsibility evolve hand in hand?
Filling the relationship between people and technology with a human meaning: it is our passion as well as our greatest challenge.
With an open mind, to grasp every nuance of evolution. With a wide-open heart, to transfer all the advantages into people’s lives. We are this. We embrace change and make it accessible to all. A careful and sensitive observatory on everything that innovation entails. Because there is nothing cold about technology. It is the closest and most direct way we have to improve people’s present and the planet’s future.
The right technology amplifies our passions.
Batte. Forte. Sempre.
Batte. Forte. Sempre.
Our brand values
Our values are the foundation of who we are. They guide our growth and inspire us to embrace change.
Passion
Passion is the driving force behind our everything we do, inspiring us to find meaningful and relevant solutions accessible to all.
Experience
Our experience is rooted in our history and continues to evolve in tune with a changing world.
Courage
We have the courage to constantly seek innovation, anticipating the trends that will directly impact our lives.
Commitment
We are committed to our community, striving for a sustainable social and environmental impact.
Empathy
We strive to connect with our customers on a personal level, listening to their stories and experiences to better understand their needs.
Openness
We approach everything with an open mind, free from prejudice, and strive to be authentic and transparent.
