With 113 million views, 400,000 interactions, and an engagement rate of 0.35%, “I Creativi di Unieuro” is the most-watched series ever on TikTok in Italy

“I Creativi di Unieuro” was the most-watched series ever on the TikTok platform in Italy in 2023, with over 113 million views and 400,000 interactions! What triumphed was the distinctive stylistic approach that revolutionized traditional advertising paradigms, combining TV series storytelling with the languages of entertainment and social media.

It thus established itself as a format capable of engaging the community and showcasing products in an innovative way.

The presence of much-loved guests such as Gerry Scotti, Edoardo Franco, and Andrea Delogu, as well as the involvement of the main social communities, contributed to achieving this milestone.