“10 Years of Technology with a Heart”: #Cuoriconnessi Marks Its 10th Anniversary with Two Major Events

On February 10, 2026, to mark Safer Internet Day, #cuoriconnessi—the initiative promoted by Unieuro in partnership with the Italian State Police—celebrated its tenth anniversary with a national event at Rome’s Auditorium Parco della Musica Ennio Morricone.

The numbers highlight the project’s growing impact: more than 1,200 students attended in person, while over 241,000 joined via live stream from schools across Italy.

This year’s format was refreshed to better connect with younger audiences. Alongside journalist Luca Pagliari, two popular content creators, Emily Shaqiri and Alessandro Tomatis, hosted the event, with additional contributions from Pier Glionna, Anastasia Di Lorenzo and Nate Iacono.

The morning opened with remarks from Ivano Gabrielli, Director of the Postal and Cybersecurity Police Service, and Bruna Olivieri, Country Manager of Unieuro. Both speakers reaffirmed their shared commitment to listening to young people, raising awareness around digital risks, and encouraging meaningful dialogue between generations—so that no young person feels alone online.

“Today we celebrate a milestone that fills us with pride: ten years of #Cuoriconnessi. Over the past decade, Unieuro and the State Police have shown that when public institutions and private companies truly believe in a shared mission, they can build something extraordinary together. We have distributed 2.5 million copies of our books free of charge—in stores, online and through the Cybersecurity Operations Centers—reaching tens of thousands of teachers and students across Italy. These books have become powerful tools for discussion and reflection, both in classrooms and at home.

With #cuoriconnessi, we don’t lecture young people or judge them—we listen and give space to their stories. Today alone, 241,000 students are connected via streaming and 1,200 are here with us in the auditorium. We believe that technology without empathy cannot truly drive progress. That’s why we must continue sharing real stories and experiences, helping both young people and adults shape a digital world that is safer, more inclusive and more human,” said Bruna Olivieri, Unieuro’s Country Manager.

The seventh book in the #cuoriconnessi series provided the narrative thread for the event, brought to life through readings and firsthand testimonies. Among the most moving was the story shared by Katia and Nello Cascone, parents of Alessandro, who lost his life after experiencing cyberbullying. Through their grief, they have found the strength to raise awareness and help prevent other families from facing the same tragedy.

Also speaking on stage was Iris Di Domenico, a young content creator and radio host, who shared her personal journey of resilience following bullying and offered a perspective on digital life that resonates strongly with her peers.

The new book features illustrations by Margherita Caspani, a Milan-based artist and recipient of several international awards. For the first time, this year’s audiobook edition will also include readings by content creators Giusy and Martina Di Fratta, Samu Mara and Iris Di Domenico.

Throughout the day, one core message stood out: technology fulfills its promise only when it remains deeply connected to people and their humanity. This principle continues to guide #cuoriconnessi’s mission—because even in an ever-evolving digital landscape, behind every screen there are real stories, real emotions and real lives.

To mark its tenth anniversary, the initiative expanded its reach. In addition to the student-focused event, an afternoon session was held at the Auditorium’s Sala Sinopoli and dedicated specifically to parents. The discussion explored the challenges and opportunities of the online world and emerging technologies, helping families better understand how young people engage with digital platforms today.

Speakers included Gianluca Dradi, Principal of the “Nervi-Severini” Art and Music High School in Ravenna; Vincenzo Schettini—teacher, musician and TV presenter, widely known for his YouTube channel “La fisica che ci piace”(“The Physics We Love”); and psychiatrist and addiction specialist Enrico Teta.