#CUORICONNESSI CELEBRATES ITS 10TH ANNIVERSARY WITH A DIGITAL AWARENESS EXHIBITION IN ROME

On Thursday, 5 November, the Galleria Alberto Sordi in Rome hosted the opening of an exhibition celebrating ten years of #cuoriconnessi, the project created through the partnership between Unieuro and the Italian State Police to promote a more aware and responsible use of technology.

Among those attending the inauguration were Andrea Abodi, Italy’s Minister for Sport, Vittorio Pisani, Chief of Police and Director General of Public Security, and Bruna Olivieri, Country Manager of Unieuro.

The exhibition, open free of charge to the public until 14 November, brings the stories of the project into the heart of the city for the first time, transforming them into an immersive exhibition experience featuring illustrations and augmented reality.

Ten years of stories, encounters and experiences are brought together in a new way of exploring digital awareness, starting from people’s lived experiences and the real-life consequences that words, behaviours and online relationships can have.

A fundamental contribution to the growth of the project over the past decade has come from the Italian State Police, and in particular from the daily work of the Postal and Cybersecurity Police. Their expertise, commitment in the field and ability to listen have inspired many of the stories featured in the #cuoriconnessi books. The individuals whose experiences are told in these stories turned to police officers for help, finding the strength to overcome situations that originated and developed online. These experiences have since become powerful awareness-raising tools for millions of young people, demonstrating the value of the public-private partnership at the heart of the project.

The exhibition unfolds through four large-scale installations. The first guides visitors through the ten-year history of #cuoriconnessi, highlighting its most significant milestones and the importance of collaboration between public and private organisations. The remaining three installations focus on some of the most impactful stories from the project’s book series, reinterpreted by illustrators Margherita Caspani, Elisa Lanconelli and Chiara Morra.

For the first time, the illustrations take on a new dimension through augmented reality. By scanning them with a smartphone, the images come to life, transforming into animated content that immerses visitors in the stories being told.

In this way, illustration and technology become complementary languages that encourage visitors to stop, observe and reflect on respect for others, inclusion, bullying and cyberbullying, the impact of words, and the quality of the relationships we build online. These are themes that #cuoriconnessi has addressed from the very beginning through the power of storytelling.

The exhibition also marks the starting point of a new educational programme for lower and upper secondary schools, designed to continue the conversation beyond the exhibition space. Through teaching materials and classroom learning activities, students and teachers will be able to further explore the themes emerging from the visit.

After ten years of activity, more than 11 million people reached, seven book editions and five editions of illustrated educational booklets for schools, #cuoriconnessi is now entering a new phase: evolving from an awareness project aimed primarily at schools into an intergenerational platform capable of engaging people of all ages and promoting a safer, more inclusive and more conscious use of technology.

This new chapter reflects Unieuro’s commitment to pairing technological innovation with a concrete commitment to people and communities, reinforcing the company’s dedication to generating a positive social impact alongside business growth.