Making technology work for everyone requires a deep sense of responsibility and commitment, which go beyond a simple mission.
Digital technologies bring benefits to people insofar as they are used correctly and respectfully. Unieuro is aware of its role and strategic position in raising awareness among new generations of technology consumers.
This is why in 2016, Unieuro launched the NoCyberbullismo (NoCyberbullying) project, devising and promoting the tour #cuoriconnessi (#connectedhearts) together with the National Police.
“We could not stay on the sidelines, because we are people and parents. We therefore have a duty to raise young people’s awareness of the responsible use of electronic devices such as PCs, smartphones and tablets.”.
Giancarlo Nicosanti Monterastelli
Chief Executive Officer of Unieuro
#cuoriconnessi
Learn more and watch the video of the initiative #cuoriconnessi made for Italian schools in collaboration with the police.
THE INITIATIVE IN NUMBERS
stages throughout Italy
students involved
trained employees
stores, in which you can find CuoriConnessi communication
“#CuoriConnessi” books, free distributed in all Unieuro stores
book downloads
Cyberbullying
Is a series of aggressive acts and acts of harassment through text messages, instant messaging, e-mail, websites, social networks and chat, with messages and/or images intended to harm a person or group of people. Cyberbullies can strike anyone and anywhere, through devices that have become ubiquitous, including smartphones, tablets and PCs, which mean we can all be reached.
Watch the presentation of the #cuoriconnessi project.
“Every day in our stores, we sell smartphones, tablets and PCs, the same tools used by cyberbullies to torment their victims. This is why we felt duty-bound to support a project targeting the highest number of people possible, particularly teenagers, who are now constantly connected”.
Marco Titi
Marketing Director of Unieuro
ADVICE TO PREVENT CYBERBULLYING
The “NoCyberbullismo” project was launched in autumn 2016 and includes the #cuoriconnessi tour (which raises awareness among high school students), communication at points of sale and training provided to sales staff through dedicated webinars.
The tour in Italy’s main cities, during which the documentary film #cuoriconnessi is shown and discussed, tells the true stories of children, parents and families that have experienced cyberbullying at first hand. Young people are thus prompted to reflect on the effect of words sent through social networks.
In the theatres, we watched together the testimonies of those who fought on the front line, very often without having the means to defend themselves. Also reported were the experiences of the police, who every day actively contribute to the fight against cyberbullying, and provide an immediate response to resolving the problem.
In 2017, Giancarlo Nicosanti Monterastelli and Marco Titi, Chief Executive Officer and Marketing Director of Unieuro respectively, went to Italy’s Chamber of Deputies to present the documentary #cuoriconnessi to the President of the Chamber of Deputies Laura Boldrini, in the presence of high-ranking officials from the National Police Force.
Also thanks to the creation of a new docu-film, in 2018 the #cuoriconnessi project was renewed and five more meetings were held in Rome, Verona, Matera, Palermo and Catania.
IN UNIEURO NON-FINANCIAL STATEMENT