{"id":5899,"date":"2025-10-15T11:00:53","date_gmt":"2025-10-15T09:00:53","guid":{"rendered":"https:\/\/unieurospa.com\/?p=5899"},"modified":"2025-12-19T15:41:24","modified_gmt":"2025-12-19T14:41:24","slug":"unieuro-investe-sulla-formazione-degli-affiliati","status":"publish","type":"post","link":"https:\/\/unieurospa.com\/en\/unieuro-investe-sulla-formazione-degli-affiliati\/","title":{"rendered":"Unieuro invests in affiliate training"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group thor-maxwidth-3xl\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"thor-title-content-block_df3718e300b1c2e7bd18ae25b88ed62e\" class=\"thor-title-content grey-opacity alignfull\">\n  <div class=\"title-content-wrapper container\">\n    <div class=\"col col-title\">\n              <h2 class=\"blue standard\">\n          October 15, 2025\n        <\/h2>\n          <\/div>\n    <div class=\"col col-content\">\n      \n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-3-xl-font-size wp-elements-676c9c05d2b4e35e4f32f9e8cf552b38\" style=\"font-style:normal;font-weight:600;line-height:1.6\">Unieuro invests in affiliate training<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/1-copertina.jpg\" alt=\"\" class=\"wp-image-5901\" style=\"border-radius:7px;width:600px\" srcset=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/1-copertina.jpg 800w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/1-copertina-600x400.jpg 600w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/1-copertina-70x47.jpg 70w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">On <strong>Wednesday, October 15<\/strong>, the two-day <strong>2025<\/strong> <strong>Unieuro Affiliates<\/strong> Convention came to a close, representing a key moment for discussion and alignment to <strong>strengthen strategy<\/strong> and <strong>collaboration with the partner network across the country<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">During the event, participants experienced firsthand the <strong>strength<\/strong> of <strong>Unieuro\u2019s evolution path<\/strong>, starting with a <strong>visit<\/strong> to the store dedicated to <strong>private label products<\/strong> and to several <strong>commercial partners<\/strong> in both the <strong>home and technology areas<\/strong>, providing tangible evidence of an <strong>increasingly distinctive offering<\/strong> and a <strong>clear<\/strong>, <strong>recognizable positioning<\/strong>. One particularly <strong>innovative<\/strong> element attracted great interest: an <strong>installation<\/strong> combining <strong>holographic technology<\/strong> and <strong>artificial intelligence<\/strong>, featuring a personalized Unieuro digital assistant capable of <strong>interacting<\/strong> <strong>naturally<\/strong> and <strong>engagingly<\/strong> with <strong>guests<\/strong> and providing information on the products on display.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">The plenary session opened with a welcome address by <strong>Enrique Martinez<\/strong>, CEO of the Fnac Darty Group, who reiterated the <strong>importance of the affiliate channel<\/strong>. This was followed by a presentation from Country Manager Bruna Olivieri, who shared current <strong>market scenarios<\/strong> and outlined the <strong>Group\u2019s \u201cBeyond Everyday<\/strong>\u201d <strong>plan<\/strong> and <strong>Unieuro\u2019s strategy<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">The Convention concluded with the presentation of an important training project exclusively for affiliates: a dedicated Academy designed to further enhance the indirect network. The Academy will launch in January 2026 with the support of Kairos Solutions and Bianco &amp; Bruno.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">The Academy is designed to create value and strengthen the business in an ever-evolving retail environment, fostering a sense of belonging and the sharing of identity, values and a common vision. The program is based on a group mentoring model, supported by industry experts who will guide affiliates in developing best practices, managing the sales network and achieving personal and professional growth, in line with Unieuro\u2019s Leadership model.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">This initiative further confirms Unieuro\u2019s commitment to putting people at the center and standing alongside its affiliates, strengthening their strategic role in the Group\u2019s growth and future.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"5903\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/2.jpg\" alt=\"\" class=\"wp-image-5903\" srcset=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/2.jpg 800w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/2-600x450.jpg 600w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/2-70x53.jpg 70w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"879\" data-id=\"5909\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/5.jpg\" alt=\"\" class=\"wp-image-5909\" srcset=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/5.jpg 1320w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/5-600x400.jpg 600w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/5-1024x682.jpg 1024w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/5-70x47.jpg 70w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" data-id=\"5905\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/3.jpg\" alt=\"\" class=\"wp-image-5905\" srcset=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/3.jpg 800w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/3-600x399.jpg 600w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/3-70x47.jpg 70w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1135\" height=\"756\" data-id=\"5907\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/4.jpg\" alt=\"\" class=\"wp-image-5907\" srcset=\"https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/4.jpg 1135w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/4-600x400.jpg 600w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/4-1024x682.jpg 1024w, https:\/\/unieurospa.com\/app\/uploads\/2025\/10\/4-70x47.jpg 70w\" sizes=\"auto, (max-width: 1135px) 100vw, 1135px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - 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