{"id":3355,"date":"2024-05-31T07:33:52","date_gmt":"2024-05-31T05:33:52","guid":{"rendered":"https:\/\/unieurospa.com\/brand\/"},"modified":"2024-07-29T19:52:43","modified_gmt":"2024-07-29T17:52:43","slug":"brand","status":"publish","type":"page","link":"https:\/\/unieurospa.com\/en\/about-us\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"<div id=\"page-title-block_e8a27ee9cc73468229cc0316b937a1fd\" class=\"thor-page-title  has-cover   alignfull\">\n      <figure>\n      <video src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/UNIEURO-LOGO-ANIMATION_compr.mp4\" autoplay muted loop playsinline type=\"video\/mp4\"><\/video>\n    <\/figure>\n    <div class=\"page-title-wrapper\">\n  <div class=\"has-custom-overlay\" style=\"background-color: \"><\/div>\n  \n  <div class=\"breadcrumbs-container container\">\n          <div class=\"bread\">\n        <p class=\"breadcrumbs\"><span><span><a href=\"https:\/\/unieurospa.com\/en\/\">Home<\/a><\/span><\/span><\/p>      <\/div>\n      <\/div>\n  <div class=\"title\">\n    <div class=\"container\">\n      <h1 class=\"mb-0\">The brand<\/h1>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull thor-maxwidth-default has-primary-color has-text-color has-link-color wp-elements-6941d0b7ae6b774eab5ad181285dfa58\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"thor-title-content-block_f8245f44da440515ea5fe94f423ecf9a\" class=\"thor-title-content alignfull blue-opacity alignfull\">\n  <div class=\"title-content-wrapper container\">\n    <div class=\"col col-title\">\n              <h2 class=\"blue standard\">\n          The brand\n        <\/h2>\n          <\/div>\n    <div class=\"col col-content\">\n      \n\n<p class=\"has-primary-color has-text-color has-link-color has-sans-font-family has-3-xl-font-size wp-elements-6b756e9c7ea686ee3a82b945dada2fcb\" style=\"font-style:normal;font-weight:500\">Batte. Forte. Sempre.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color has-normal-font-size wp-elements-a7a443cc2302ba4a436135234c8197d6\" style=\"line-height:1.6\">From the 2014 rebranding, Unieuro has become one of the most recognizable and innovative brands within the retail sector. Today, Unieuro is among the most recognisable brands in Italy, thanks in part to our memorable motto \u201cBatte. Forte. Sempre.\u201d<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-bars is-layout-flex wp-container-core-columns-is-layout-f0342b05 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\"><div id=\"thor-counter-block_5959de2cfdd350626e8ca220b8896bd0\" class=\"thor-counter\">\n    <div class=\"counter-wrapper\">\n    <div class=\"counter\">\n            <span class=\"counter-number orange\" data-one-decimal=\"1\" data-animations=\"1\">\n        99       <\/span>\n              <span class=\"suffix orange\">\n          %\n        <\/span>\n          <\/div>\n    <div class=\"label blue\">Total brand awareness<\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-lg thor-hidden-xl\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\"><div id=\"thor-counter-block_42c534510cc51e038a56b627a01f6fa0\" class=\"thor-counter\">\n    <div class=\"counter-wrapper\">\n    <div class=\"counter\">\n            <span class=\"counter-number orange\" data-one-decimal=\"1\" data-animations=\"1\">\n        46       <\/span>\n              <span class=\"suffix orange\">\n          %\n        <\/span>\n          <\/div>\n    <div class=\"label blue\">\u201cBatte.Forte.Sempre\u201d spontaneous recall<\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-lg thor-hidden-xl\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\"><div id=\"thor-counter-block_6f3387e6fe4f648b09cb0cb7ef15167a\" class=\"thor-counter\">\n    <div class=\"counter-wrapper\">\n    <div class=\"counter\">\n            <span class=\"counter-number orange\" data-one-decimal=\"1\" data-animations=\"1\">\n        45       <\/span>\n              <span class=\"suffix orange\">\n          %\n        <\/span>\n          <\/div>\n    <div class=\"label blue\">Spontaneous advertising<\/div>\n  <\/div>\n  <\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull thor-maxwidth-default has-primary-color has-text-color has-link-color wp-elements-2807992d7c67e7ce80490dbbb4341d51\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div id=\"thor-title-content-block_cdeed5098b2702e6efa5b30120067a59\" class=\"thor-title-content alignfull blue-opacity alignfull\">\n  <div class=\"title-content-wrapper container\">\n    <div class=\"col col-title\">\n              <h2 class=\"blue standard\">\n          The claim\n        <\/h2>\n          <\/div>\n    <div class=\"col col-content\">\n      \n\n<p class=\"has-primary-color has-text-color has-link-color has-sans-font-family has-3-xl-font-size wp-elements-2d4b6b1ef277d67276873b6da482b66e\" style=\"font-style:normal;font-weight:500\">In an era of rapid change, people are looking for brands they can trust.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.6\">Values and emotions that go beyond mere purchase. We believe that only brands capable of putting people at the center and reflecting their values can inspire their choices.<\/p>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.6\">Unieuro is the omnichannel tech-retail brand that understands people&#8217;s needs and guides them through a conscious and positive experience with the ever-evolving world of technology. The competent, passionate, and closest point of reference, which knows how to listen, welcome, and advise in the best possible way, always making its knowledge available to understand and meet people&#8217;s desires and needs, respecting our planet.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color has-sans-font-family has-3-xl-font-size wp-elements-41798a13c8b6be591532b1894f3b4279\" style=\"font-style:normal;font-weight:500\">The claim &#8220;Batte. Forte. Sempre.&#8221; conveys the idea of a friendly, caring and exciting brand, carrying principles beyond products and solutions. Driven by passion, the bright side of technology, a right technology that serves to improve and amplify people&#8217;s lives, not to dominate them.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull thor-maxwidth-default has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-fcd56ac91c2dea389164f2e15e19191c\" style=\"padding-top:0;padding-bottom:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n\n\n<div id=\"thor-title-content-block_6d3335f61a83174e804c4cf7637f4291\" class=\"thor-title-content white-opacity alignfull\">\n  <div class=\"title-content-wrapper container\">\n    <div class=\"col col-title\">\n              <h2 class=\"white standard\">\n          Our manifesto\n        <\/h2>\n          <\/div>\n    <div class=\"col col-content\">\n      \n\n<p class=\"has-white-color has-text-color has-link-color has-3-xl-font-size wp-elements-87361eb5739497567d3e1d5679585348\" style=\"font-style:normal;font-weight:500\">Technology is evolving rapidly.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.6\">Increasingly present in our lives. Progress is a never-ending race. Are we still able to handle it?<br>Do awareness and responsibility evolve hand in hand?<br>Filling the relationship between people and technology with a human meaning: it is our passion as well as our greatest challenge.<\/p>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.6\">With an open mind, to grasp every nuance of evolution. With a wide-open heart, to transfer all the advantages into people&#8217;s lives. We are this. We embrace change and make it accessible to all. A careful and sensitive observatory on everything that innovation entails. Because there is nothing cold about technology. It is the closest and most direct way we have to improve people&#8217;s present and the planet&#8217;s future.<\/p>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.6\"><strong>The right technology amplifies our passions.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-secondary-color has-text-color has-link-color thor-hidden-sm thor-hidden-md wp-elements-305471aad1019f46dd50f1555d0d7801\" style=\"font-size:150px;font-style:normal;font-weight:600\">Batte. Forte. Sempre.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-secondary-color has-text-color has-link-color thor-hidden-lg thor-hidden-xl wp-elements-d31c90daecea491296d045ec2dd224ea\" style=\"font-size:60px\"><strong>Batte. Forte. Sempre.<\/strong><\/h2>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"thor-title-content-block_8403cb61a350e57586012379c1667589\" class=\"thor-title-content grey-opacity alignfull\">\n  <div class=\"title-content-wrapper container\">\n    <div class=\"col col-title\">\n              <h2 class=\"blue standard\">\n          Our brand values\n        <\/h2>\n          <\/div>\n    <div class=\"col col-content\">\n      \n\n<p class=\"has-primary-color has-text-color has-link-color has-3-xl-font-size wp-elements-b432917bed7817fb447f1680ecac32e4\" style=\"font-style:normal;font-weight:500\">Our values are the foundation of who we are. They guide our growth and inspire us to embrace change.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm\"><\/div>\n\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm\"><\/div>\n\n\n<div id=\"elements-grid-block_f9dce7bb77b9c0ca713362ed59f34013\" class=\"thor-elements-grid\">\n  <div class=\"grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 three-columns\">\n        <div class=\"col\">\n      <div class=\"element-wrapper\">\n        <figure class=\"element-image\">\n          <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/MOD_Common_Passione-3.png\" alt=\"\">\n        <\/figure>\n        <h4>Passion<\/h4>\n        <p>Passion is the driving force behind our everything we do, inspiring us to find meaningful and relevant solutions accessible to all.<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"col\">\n      <div class=\"element-wrapper\">\n        <figure class=\"element-image\">\n          <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Mod_Common_Esperienza-1.png\" alt=\"\">\n        <\/figure>\n        <h4>Experience<\/h4>\n        <p style=\"text-align: left;\">Our experience is rooted in our history and continues to evolve in tune with a changing world.<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"col\">\n      <div class=\"element-wrapper\">\n        <figure class=\"element-image\">\n          <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Mod_Common_Coraggio-1.png\" alt=\"\">\n        <\/figure>\n        <h4>Courage<\/h4>\n        <p style=\"text-align: left;\">We have the courage to constantly seek innovation, anticipating the trends that will directly impact our lives.<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"col\">\n      <div class=\"element-wrapper\">\n        <figure class=\"element-image\">\n          <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Mod_Common_Impegno-1.png\" alt=\"\">\n        <\/figure>\n        <h4>Commitment<\/h4>\n        <p style=\"text-align: left;\">We are committed to our community, striving for a sustainable social and environmental impact.<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"col\">\n      <div class=\"element-wrapper\">\n        <figure class=\"element-image\">\n          <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Mod_Common_Empatia-1.png\" alt=\"\">\n        <\/figure>\n        <h4>Empathy<\/h4>\n        <p style=\"text-align: left;\">We strive to connect with our customers on a personal level, listening to their stories and experiences to better understand their needs.<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"col\">\n      <div class=\"element-wrapper\">\n        <figure class=\"element-image\">\n          <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Mod_Common_Apertura-1.png\" alt=\"\">\n        <\/figure>\n        <h4>Openness <\/h4>\n        <p style=\"text-align: left;\">We approach everything with an open mind, free from prejudice, and strive to be authentic and transparent.<\/p>\n\n      <\/div>\n    <\/div>\n      <\/div><!--row-->\n<\/div>\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"thor-block_f4dbf56b2cc89b84741437b916d9069e\" class=\"thor-slider alignfull\">\n      \n    <div class=\"swiper\" data-params=\"{&quot;autoplay&quot;:true,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev&quot;}}\">\n      <div class=\"swiper-wrapper\">\n                  <div class=\"swiper-slide slide-no-text\">\n                              <figure>\n                                      <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Teklio-3_1.jpg\" \/>\n                                  <\/figure>\n              \n                        <\/div>\n                  <div class=\"swiper-slide slide-no-text\">\n                              <figure>\n                                      <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Summer-BF-Righeira-2_1.jpg\" \/>\n                                  <\/figure>\n              \n                        <\/div>\n                  <div class=\"swiper-slide slide-no-text\">\n                              <figure>\n                                      <img decoding=\"async\" src=\"https:\/\/unieurospa.com\/app\/uploads\/2024\/07\/Corporate_1.jpg\" \/>\n                                  <\/figure>\n              \n                        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     \n                        <\/div>\n              <\/div>\n\n      \n              <div class=\"swiper-button-prev\">\n          <svg width=\"6\" height=\"10\" viewBox=\"0 0 6 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M5 9L1 5L5 1\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>        <\/div>\n        <div class=\"swiper-button-next\">\n          <svg width=\"6\" height=\"10\" viewBox=\"0 0 6 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1 1.00049L5 5.00049L1 9.00049\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>        <\/div>\n      \n    <\/div>\n  <\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer thor-hidden-sm thor-hidden-md\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Batte. Forte. Sempre. Batte. Forte. Sempre.<\/p>\n","protected":false},"author":2,"featured_media":3494,"parent":3364,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-3355","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand - Unieuro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unieurospa.com\/en\/about-us\/brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand - Unieuro\" \/>\n<meta property=\"og:description\" content=\"Batte. Forte. Sempre. 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