Press, Outdoor&Promotion Key Award is an annual award devoted to advertising, billposting and promotional events. In the 14th edition of the award, Unieuro was rewarded as “KeyAward” for the best institutional CSR campaign for the in-store ADV project supporting its CSR initiative #cuoriconnessi-NoCyberbullismo.
One of the most influential recognitions at Italian level for the creation of advertising campaigns, corporate design and multimedia communication.
Unieuro won 1st prize in the Branded Content Category – in the Adv online Section – as well as technical recognition as a Special Star for creative direction thanks to the “Humans of Technology” project, chosen for its capacity to depart from classic communication campaigns.
Annual recognition promoted by Media Key Events which intends to stimulate creativity and technological innovation in online communication.
Unieuro was awarded First Place in the “Adv banner display” category, thanks to the creative idea, originality, attention to the target and achievement of objects for the “Bla Bla Black Friday” digital campaign.
This is the recognition dedicated to Italian excellence in electronic commerce, with the aim of promoting strategies and original ideas applied to e-commerce.
Unieuro won the award, in the consumer electronics category, for the user friendliness, omnichannel strategy and best pricing of its website unieuro.it.
“Since we accepted the challenge of digital transformation we have accomplished various projects, from the launch of the new e-commerce platform to the most recent digital communication campaigns. The recognitions received confirm that the decision to apply a new digital strategy to support the omnichannel strategy was a winner and that the direction taken was the right one. This is why we are particularly proud here at Unieuro”.
Digital Marketing & Innovation Director of Unieuro
The promotion and communication initiative dedicated to the best brands on the market, which celebrates the excellence of brands that have proven to be “super” through their constant commitment to quality and innovation and the capacity to stand out in the market.
In 2016 Unieuro joined the panel of brands capable of creating distinctive value and guaranteeing a brand experience recognised by consumers, confirming its positioning in 2017 as well thanks to its innovation in electronic retails, genuine advertising and Corporate Social Responsibility initiative it develops both internally as well as on the market.
The most important Italian award in the world of franchising in Italy, promoted by Assofranchising
In 2017 Unieuro was awarded First Prize in the “Tech world” category, benefiting from the indirect vote of a panel of customers invited to evaluate various aspects of their experience at a point of sale.
An award promoted by Unicom and aimed at choosing works and projects created by associated and non-associated communication agencies.
The campaign #cuoriconnessi promoted by Unieuro and the State Police to combat cyberbullying, won the “L’Italia comunica il sociale” prize for the best non-profit communication project or initiative.
Italian edition of the prestigious “Retailer of the year” recognition, involving a jury of over 200,000 consumers.
Unieuro won Retailer of the Year for the Electronics and IT category and Best Web Store for the Telephony category.
Awarded under the scope of the Key Award, the Advertising Film Festival which boasts an influential jury made up of directors and journalists from the industry, university lecturers, chairmen of trade associations, directors and creative directors.
The “New Unieuro” institutional advert, “Noi ci siamo”, won the award at the 46th edition.